Davit Chkotua — Marketing Architect & Strategist

Relevant for This Role

Why I Fit a Construction & Real Estate
Head of Marketing & Sales

A focused look at the experience most relevant to building a marketing & sales department from scratch inside a construction company.

Real Estate & Construction Track Record

Direct experience with real-estate developers and adjacent industries — X2 Development, Alta Home, Tbilisi Mall, BETLEMI 10 Holding (museums, planetarium, advertising agency). I understand long sales cycles, high-ticket buyers, and brand-driven trust.

Built Departments From Zero

At Meama I built the entire marketing team from the ground up and connected it to sales via an automated PM system. At Skillwill I led B2B growth from brand manager to CBDO — 40+ partners added, B2B sales lifted to 43% of total.

Marketing × Sales Sync

My core methodology is the handoff between marketing, sales, and ops — KPIs, dashboards, roles, and processes. The same gap construction companies struggle with: leads come in, but the sales team can't close, or marketing can't measure what's working.

Team Recruitment & Training

Recruited and structured teams at Meama, BETLEMI 10, Skillwill, and McCann. Taught 4,000+ marketing students at BTU and SEU — I know how to identify, hire, and develop marketing talent in the Georgian market.

Senior Leadership Experience

CEO of BETLEMI 10 Holding, Head of Marketing at Meama, CBDO at Skillwill, Head of Digital at McCann, Head of Strategic Comms at Ministry of Internal Affairs. I've sat in the leadership seat across private, agency, and government.

Measurable Outcomes

12% sales increase at IBEL Academy. 12.5% reduction in road accident fatalities at MIA. 98% satisfaction across courses. $3M+ in managed campaigns. I lead with metrics, not narratives.

Who I Am

Strategist. Leader.
Architect.

I turn marketing from "activity" into a revenue system — built on diagnosis, designed for measurable growth.

Over 14 years across agency, in-house leadership, academic, and government environments, I've developed one clear conviction: most marketing fails not because of bad execution, but because of missing architecture. Wrong positioning, broken sales handoff, untracked KPIs, no system.

I operate under a proprietary 3D OS methodology — Diagnose, Design, Drive. I've helped businesses in real estate, retail, beauty, education, and creative industries bring order to scattered marketing and turn it into consistent execution.

Beyond consulting, I teach at Business and Technology University (BTU) and Georgian National University SEU, where I've shaped 4,000+ marketing students. I write for Entrepreneur Georgia and founded Marketing Architect Studio (MAS).

Let's Talk Strategy

👥

Team Building from 0

Hiring, structuring, and training marketing & sales teams

🏗️

System Architecture

Processes, roles, KPIs, dashboards — not just campaigns

🔄

Marketing × Sales Sync

Closing the handoff gap that kills most pipelines

🤖

Automation

PM tools, data flows, scalable revenue operations

📡

Omni-Channel Strategy

Digital, traditional, PR, experiential — coherent presence

🎓

Leadership & Training

4,000+ students taught, multiple teams led

Career Timeline

14+ Years. 60+ Businesses.

Highlighted roles are most relevant to building a marketing & sales department in a construction / real estate company.

Nov 2023 — Present

Marketing Architect Studio

Founder · Marketing Architect & Strategist

Help founders and CEOs turn marketing from "activity" into a revenue system. Build marketing + sales systems (processes, roles, KPIs, dashboards), run strategic sync sessions, train internal teams, and coordinate agencies/freelancers. Direct work with real estate, education, retail, beauty, and creative-industry businesses.

Real EstateDept BuildingSales SyncConsultingAutomation

Apr 2025 — Present

Entrepreneur Georgia

Author

Writing insight-driven articles on marketing strategy, system architecture, and business growth for Georgian business leaders. A thought-leadership platform that translates 14+ years of practice into accessible frameworks.

Thought LeadershipPublicationStrategy

Mar 2021 — Present

BTU · Business and Technology University

Associate Professor

Deliver courses in Marketing Strategy and Direct Marketing in the Business Administration Program. Shaping the next generation of Georgian marketers.

Marketing StrategyDirect MarketingAcademia

Mar 2017 — Feb 2026

Georgian National University SEU

Assistant Professor · Invited Lecturer

9 years delivering courses in Event Management, Marketing, Soft Skills in Practice, and my own course on Communications Management in the Public Sector. Business Administration Program.

MarketingEvent ManagementPublic Sector Comms

Jul — Oct 2023

Meama

Head of Marketing

Built and assembled the marketing team from the ground up. Developed an automated system using project management tools to connect marketing and sales departments. Laid the groundwork for loyalty system, e-commerce, subscription services, and affiliate marketing — across Meama and its subsidiary brands.

Dept Built from 0Marketing × SalesAutomationLoyaltyE-commerce

Aug 2022 — Jul 2023

Skillwill

Chief Business Development Officer · (formerly Brand Manager)

Promoted from Brand Manager to CBDO. Added 40+ business partners within two months, increased B2B sales to 43% of total revenue, and developed a new product line for business clients. Built the B2B sales motion from scratch.

B2B Sales 0→43%Partnership BuildingProduct DevBrand

Mar — Aug 2022

McCann Tbilisi

Head of Digital

Created an independent in-house digital agency inside McCann. Client relations, proposal prep, strategic & media planning, concept development, and reporting for Mastercard, BEKO, Borusan CAT, Lenovo, KIKO Milano, Tbilisi Mall, and Alta Home (real-estate retail).

Real Estate ClientsDigital StrategyMedia PlanningAgency Leadership

Jul — Nov 2021

BETLEMI 10 Holding

Chief Executive Officer

CEO of a holding spanning Museum of Illusions, Holoseum (audiovisual museum), Mtatsminda Planetarium, and B10 Advertising Agency. Managed holding-wide resources, P&L, recruitment, and shareholder relations. As CEO of B10, led campaigns for Elite Electronics, Borjomi, Liberty Bank, US Embassy, and the National Museum.

CEO / P&LMulti-Business OpsRecruitmentCreative Direction

Apr — Jul 2021

Podcasthub.ge

Podcaster / Producer · "I Did It"

Hosted a motivational podcast featuring Georgian celebrities, inspired by a Facebook group I founded (21,000+ members). Production team included my own students.

Content ProductionCommunity Building

Jan 2020 — Jan 2022

European University

Invited Lecturer

Delivered a course on Social Media and Strategic Communications.

Social MediaStrategic Comms

Jan 2019 — Feb 2021

Kant's Academy

Speaker

Delivered courses on event management, PR basics, marketing basics, and public speaking.

Mar — Sep 2020

IBEL Academy

Director of Communications

Executed a brand refresh across all customer touchpoints, developed marketing strategy and action plan, secured major media coverage including a talk-show collaboration with Radio. Result: 12% increase in sales.

+12% SalesBrand RefreshStrategy

Apr — Jul 2020

Alterbridge

Invited Lecturer · Master's Program

Course on Social Media and Crisis Communications.

Sep 2017 — Mar 2020

Ministry of Internal Affairs of Georgia

Head of Strategic Communications Division

Led internal & external communications strategy for the entire Ministry and the Community Policing Strategy / Action Plan. Built the Strategic Communications Department from a legacy PR Department through structural and legislative reform. The Road Safety campaign — using content, guerrilla, influencer, TV, digital, and outdoor — produced a 12.5% decrease in car accident fatalities and 9.5% drop in extreme accidents.

Dept Built from 0-12.5% FatalitiesOmnichannelSenior Leadership

Jun 2015 — Sep 2017

Ministry of Environment Protection

Assistant to the Minister

Created initiatives with the economic team, developed communication strategy with PR, managed project planning and local-government engagement. Founded "Green Volunteers," a youth-led environmental NGO.

Feb 2013 — Jun 2015

Caucasus Youth Nexus

Co-Founder · Head of Communications

Co-founded an NGO enhancing education accessibility for youth in rural Georgia. Built the communications strategy, strengthened internal comms, secured first fundraising rounds.

2013 — 2015

Funday Entertainment

Co-Founder · Head of Communications & Project Management

Founded an event-management company (still active) organizing musical events and team-building activities, with a side practice in artist management. Served as PR Manager for the music band "Loudspeakers" during their peak.

Jul 2012 — Jan 2014

LTD RMG Gold

Adviser to the CEO

PR and youth-politics adviser. Built engagement projects with local youth and led the company's image and reputation strategy.

2010

The Student's Leader (Newspaper)

Journalist

Where it all started — writing for a student newspaper in Tbilisi.

Great marketing
doesn't just happen —
it's architected.

Why I Fit a Construction & Real Estate
Head of Marketing & Sales

Strategist. Leader.
Architect.

14+ Years. 60+ Businesses.

Education & Credentials

Ready to Build Your Department?

Great marketingdoesn't just happen —it's architected.

Why I Fit a Construction & Real EstateHead of Marketing & Sales

Strategist. Leader.Architect.

14+ Years. 60+ Businesses.

Education & Credentials

Ready to Build Your Department?

Great marketing
doesn't just happen —
it's architected.

Why I Fit a Construction & Real Estate
Head of Marketing & Sales

Strategist. Leader.
Architect.